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23andMe 2019 Disruptor 50

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Niantic, an augmented reality game maker spun out of Google, hit it big once with billion-dollar blockbuster Pokemon Go. Its new game is the first in a planned Harry Potter AR gaming franchise.


In July 2016 Pokémon Go became a global gaming sensation and brought in $2 billion in revenue. Harry Potter: Wizards Unite, a new augmented reality venture is poised to be another megahit for gaming start-up Niantic, which emerged from within Google.

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